Location: Nuremberg Messe, Germany
Surface: 100m2
Status: Completed
Year: 2015
Team:
Louis Barault, Anastasia Choli
The design of the exhibition stand
aimed to communicate the three fundamental values of Frigoglass, a global
leader in its field. Namely, innovation, breakthrough technologies and
sustainability. By deploying three interwinding free form elements a product
organizing system is consolidated. Their structural role is dual, both as beams
and supporting columns. A clear zoning emerges as the different brands and
technologies are placed following the axes of the overhanging elements. The
fluidity of the elements combined with the hanging banner becomes a point of
interest on its own. The grey and white tones dominate the color palette, thus
creating the perfect background for the multicolored and branded products to
stand out. The vivid blue color as a secondary player, referring to the company
logo, attracts the visitor towards the info desk.
|
