Location: POSIDONIA, METROPOLITAN EXPO
Team: Louis Barault, Louiza Polyzogopoulou
The main request of the company was that its five brands, ELVAL, ETEM, CABLEL, HALCOR and SIDENOR to be adequate displayed. The main idea led to the creation of a 3d grid which signifies the parent company where under it the affiliate companies are presented. Selected cavities are created in the grid where backlit boxes are created along with bases for the placement of each product. The materials of the company were used for the columns at the centre of the exhibition stand. In this way, emphasis was derived and they could also be viewed from far way.