Location: HORECA, METROPOLITAN EXPO
Team: Louis Barault, Louiza Polyzogopoulou
Our proposal is based on the “disintegrated shell” concept, hosting and promoting the brands of the group, focusing on the Jacobs espresso brand. The shell is being dissolved into a three dimensional structural web, forming an interesting alteration between open and concrete parts. The web expands on all five sides of the stand including the ceiling, rendering it an integral element of the design. The dominant black color with a twist of red and gold are a clear reference to the Jacobs espresso logo, the main feature of the stand.