Location: HORECA, METROPOLITAN EXPO
Team: Louis Barault, Louiza Polyzogopoulou
The company’s logo, with its colorful bubbles, was the inspiration for a light, pop approach to the design of the stand. As a floor graphic, the bubbles ‘welcome’ and lead the visitor from the corridor of the exhibition to the back of the stand, while they transform into backlit product’s showcases. Lux’s Greek identity is achieved by the placement of Greek citrus trees. This displays to the visitor the initial origin of the final product.