Location: CPhI, Paris
Team: Louis Barault, Clelia Ntassi
The idea behind Unipharma's exhibition stand is that space is created by carving out a solid mass.
Irregular, almost fluid, piercings happen throughout the envelope as well as inside the volume. These piercings are translated into openings on all four facades, product display units, circulation and auxiliary spaces .
This technique results in a very minimal, sophisticated yet robust structure which fully represents and communicates the brand's values. The color scheme is also kept to a minimum with a dominating white along with splashes of green.