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TOYOTA Exhibition Stand

EXHIBITION
 
Location: AUTOKINISIS, Ex Athens Airport
Surface: 280m2
Status: Completed
Year: 2014
Team: Louis Barault, Anastasia Choli

The main objective of the pavilion is to highlight and communicate TOYOTA’s hybrid technology aside to the company’s conventional models. With a clear gesture, a slight folding of the back wall, multiple vertical planes are formed. A front layer element runs as a ribbon along the entire length of the back of the stand and communicates all information to the visitor. The promotion of hybrid technology is implemented by the use of the corporate intense blue color.
 
 
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