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PURATOS Exhibition Stand

EXHIBITION
 
Location: Metropolitan Expo
Surface: 337,50 m2
Status: Completed
Year: 2017
Team: Louis Barault, Anastasia Choli

The spatial organization was activated around two main zones:
a. The exhibiting sub-areas of three main product categories
b. The meeting and customer information zone

The three main product categories are situated along a jagged line allowing the visitor to have direct visual contact with most of the pavilion areas. The navigation in the booth area of nearly 350 m² through a sequence of voids and structures is smooth and the access to the centers of interest is direct. The use of of the ortho-canonical grid and the use of an assymentrical design gesture highlights the dynamic character of the company.

The main product areas are directly related to the access corridors as well as the customer information points. H dominant hanging structure, which aligns to the trace of the jagged line, projects the company’s corporate identity. The hanging banner of a total length of 40 meters, forms three prismatic cloves above the meeting and information areas.

Vibrant corporate colors, such as orange, yellow, brown and pink, are applied on all surfaces. Large white surfaces as an ideal canvas highlight even more this intense color palette.

Bold design gestures and prismatic volumes of intense color, combined with the presence of oak-shaded wood, create a visual contrast and complementation of structures and voids.
 
 
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