Location: Metropolitan Expo
Surface: 337,50 m2
Team: Louis Barault, Anastasia Choli
spatial organization was activated around two main zones:
a. The exhibiting
sub-areas of three main product categories
b. The meeting
and customer information zone
main product categories are situated along a jagged line allowing the visitor
to have direct visual contact with most of the pavilion areas. The
navigation in the booth area of nearly 350 m² through a sequence of voids
and structures is smooth and the access to the
centers of interest is direct. The use of of the ortho-canonical grid and the
use of an assymentrical design gesture highlights the dynamic
character of the company.
product areas are directly related to the access corridors as well as the
customer information points. H dominant hanging structure, which aligns to the
trace of the jagged line, projects the company’s corporate identity. The hanging
banner of a total length of 40 meters, forms three prismatic cloves above the
meeting and information areas.
corporate colors, such as orange, yellow, brown and pink, are applied on all surfaces.
Large white surfaces as an ideal canvas highlight even more this intense
gestures and prismatic volumes of intense color,
combined with the presence of oak-shaded wood, create a visual contrast and complementation
of structures and voids.